Scale Model of a Cloud
Sound Installation (24 light stands, 24 transducers, 12 steel axes, adherent tape, computer server rack, 3 eight-track audio interfaces, 12 amplifiers 40w, Max MSP)


Google’s dictionary defines a cloud as a visible mass of condensed water vapor floating in the atmosphere, typically high above the ground, but also as a state or cause of gloom, suspicion, trouble, or worry. The recent development in cloud computing has triggered the ongoing acceleration of information flows, altering previous regimes of visibility and control, bringing omnipresent frameworks of data transmission and storage—such as the cloud— to the front. The complexity of the cloud topology and the secrecy in which its operations remain key for shaping a state of capitalism surveillance in which notions of data ownership, privacy, and visibility are called into question. While distribution infrastructures always have been designed to be transparent, transparency, as immaterialized in the cloud, has turned into an all-purpose political metaphor.

Scale Model of a Cloud is an interactive 24-track sound installation responsive to the process of data transmission among local internet servers. The installation utilizes an array of digital modules of data-collection that react to the activity of local Wi-Fi networks, materializing data traveling in the form of electric charges, radio waves, and light pulses imperceptible to human senses. The vibrations emitted by transducers (a device that converts variations in a physical quantity into sound) travel through the metal bars emulating a kinetic force scribing a generic language, bringing up notions of information permanence, encryption, and accessibility.
A parallel network composed of tape interwinds with the steel axes to create a multi-vectorial volume with the shape of an artificial neural-network model, commonly used in the field of machine learning and data mining. A symbiotical and juxtapositional relation between the steel axes and the adherent tape renders a model of the cloud that frames it as a subjective figure of speech often thought of as an attractive, seductive, seemingly ephemeral abstraction.










Twins’ Conversation
Sound Installation (16 transducers, 29 mirrors, steel frame, computer server rack: 2 eight-track audio interfaces, 8 amplifiers 40w)
5 x 4 x .05 m (16 x 13 ft x 2”)

NAFTA (North America Free Trade Agreement) creates new links of transportation, telecommunication, and interpersonal acquaintances, connections that are necessary for the efficient movement of goods, information, and capital, but which also facilitate trafficking of narcotics and undocumented people. In this scenario, the US-Mexico border-towns of Nuevo Laredo (Tamaulipas) and Laredo (Texas) play a protagonist role, an average of 12 000 eight-wheelers full of merchandise cross every day. The inspection of each one of these vehicles would jeopardize the capital efficiency presupposed by the treaty, creating the perfect ground for illicit traffic and triggering continuous gangland clashes in Nuevo Laredo (Tamaulipas), fueling violence as rival drug cartels seek control of the smuggling routes into Southern Texas. In 2018 the US Home Security Department announced a new numbered classification system regarding security for US citizens' travel guidance. Nuevo Laredo was given the designation of 'no-go' zone along with war-torn countries like Iraq, Syria, Afghanistan, and Yemen. Nuevo Laredo and Laredo have a long history of cooperation whose protocols of interaction have changed drastically due to the current situation. Before the war on drugs was declared by the Mexican State as an attempt to gain control of the conflict, thousands of Laredo citizens would cross the border every day to practice touristic activities, representing a valuable source of income for Nuevo Laredo. In turn, Nuevo Laredo's citizens still cross the border on a daily basis to buy basic needs, keeping Laredo's economy active. The current interaction between these urban centers holding the designation of twin cities embodies the complexity of modern geopolitics, where borders tend to be analyzed in terms of state sovereignty and world economic systems as meeting points of territories that must be settled, exploited, and controlled.

Twin's Conversation is the result of a field research project involving the exploration of topography, oral accounts, and historical investigation on the twin cities of Laredo (Texas) and Nuevo Laredo (Tamaulipas). Conceived as an immersive site-responsive sound installation, the two-sided mirror volume divides the room of an abandoned colonial building. The mirrors act as a hi-fi mechanism for rendering the own viewer's reflection alluding to the metaphorical presence of a twin; thus, it points out to geopolitical borders as a hermetic systemic apparatus empowering self-centered politics. The juxtaposition of the deteriorated walls reflected on the mirrors suggests a critical dialogue that calls into question the connotations of the scaffolding needed to the praxis of neoliberalism. A set of 8 transducers (a device that converts variations in a physical quantity into sound) located on each side of the volume enable the mirrors to act as a sound output reproducing a morse code translation of NAFTA. Sound is perceived as an eerie and mechanical tapping moving behind the reflective glass.











Jerónimo Reyes-Retana
Mexico City, b. 1984

MFA Studio Art Candidate (Sculpture + Extended Media), University of Texas at Austin, 2020
BA Graphic Design & Visual Communication , Centro de Diseño, Cine y TV, Mexico City, 2008
Certificate Program (Media and Technology), The New Centre for Research & Practice (, 2020

2019-2020 The New Centre for Research & Practice Scholarship
2019-2020 College of Fine Arts Continuing Fellowship, University of Texas at Austin
2019-2020 The Graduate Continuing Bruton Fellowship, University of Texas at Austin
2018-2019 College of Fine Arts Diversity Recruitment Fellowship , University of Texas at Austin
2018-2020 Postgraduate Study Abroad Scholarship, Fonca-Conacyt, Mexico

2019 Materia Abierta (Mexico City, Mexico)
2017 Soma Summer (Mexico City, Mexico)
2009 Fabrica (Benetton Communication Research Center, Treviso, Italy)

Upcoming Residencies
2020 Casa Wabi (Oaxaca, Mexico)

Upcoming Solo Shows
2020 Museo de Arte Ciudad Juárez (Ciudad Juárez, México)
2020 Colab Projects (Austin, Texas)

Selected Solo Shows 
2019 Map of a Twin Mind (OMR, Mexico City, Mexico)
2015 Monumental Movimiento (Salón Acme, Mexico City, Mexico)

Selected Group Shows 
2019 It Grows Between (Efraín Lopez Gallery, Chicago, U.S.)
2019 Caldo de Piedra (Portátil, Chihuahua, Mexico)
2019 Masa (Masa, Mexico City, Mexico)
2019 Syllogisms of Construction (Studio Block M74, Mexico City, Mexico)
2018 Almost Solid Light (Paul Kazmin, New York City, U.S.) 
2018 ReContructo | Rebuilding Mexico (Zuecca Project Space, Venice, Italy)
2016 Superstudio (Mutek, Mexico City, Mexico)

2019 Tamaulipas-Texas: Recognition of the No-Middle Ground (Bunker2 & Succsseful Press, Toronto, Canada)